Organisations Don’t Tweet, People Do

A people–centric guide to social media in the workplace which offers managers, at all levels, valuable insights into the networked world.

I first heard Euan Semple speak about Social Media at a BCS (British Computer Society) ELITE event at BT Tower (in London) back in 2008. What differentiated him from others writing and speaking about the subject?

  • Experience: he has a very credible background in collaboration and communications, formerly at the BBC and latterly as an ‘independent consultant’ with blue chips and SMEs
  • Hype realism: a recognition of the need to drive real value from social media, delivering business outcomes, not ‘digital noise’
  • Adoption complexity: it takes ‘10 seconds’ to sign up on Twitter, and less again to start using it in an ineffective and potentially damaging way. Forces such as consumerisation and social web have created mind shifts in business. Euan sets out simple, effective, engaging and sensible advice that will inform CxOs, marketers and communications professionals alike

If you have an interest in the social web and optimisation of communications using social media, this book is a must buy.

Practical advice for managers on how the Web and social media can help them to do their jobs better…

Organizations Don’t Tweet, People Do: A Manager’s Guide to the Social Web

Further Reading on Social Media Strategy

By Steve Nimmons

Steve is a Certified European Engineer, Chartered Engineer, Chartered Fellow of the British Computer Society, Fellow of the Institution of Engineering and Technology, Royal Society of Arts, Linnean Society and Society of Antiquaries of Scotland. He is an Electric Circle Patron of the Royal Institution of Great Britain, a Liveryman and Freeman of London and serves on numerous industry panels. He is a member of Chatham House, the Royal United Services Institute and the Chartered Institute of Journalists.

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