Last year I adjudicated a Connected Car innovation competition for a global manufacturer. I see massive commercial potential in this market and (conservatively) forecast strong growth and adoption over the next 2 to 5 years.
Device and OS providers, tech giants and smaller innovators are coming together to create a new marketplace of innovative services.
There are opportunities for brokers to monetise the connection of consumers and providers through cloud services and context aware computing.
There are opportunities to turn ‘the safety challenge’ into new revenue streams.
A New Marketplace for the Connected Car
Connected Cars will connect to cloud services and use context information to provide smarter services to drivers.
Tech and mobile innovators understand that the platforms and infrastructure needed to deliver these services will provide lucrative income streams and new business models.
Commercialising Safety Benefits of the Connected Car
Many talk about Connected Car and Heads up Display (HUDs), Augmented reality and the dangers of driver distraction.
But other gadgets could specifically address safety, such as evaluation of driving style and comparison against other car users. The latter could be Gamified and displayed on social networks. Parents could use this to monitor the driving behaviours of their ‘teenage’ children.
Telematics could monitor the safety condition of the car, weather feeds could warn that driving style should be modified, manufacturers could ‘broadcast’ warnings or recall data about certain parts or components. Failure data could be crowdsourced and stored in a central knowledge base to improve failure analysis and early warnings.
All of these have commercial potential, such as protection of manufacturer warranty, more efficient insurance or encouraging safer and more fuel-efficient driving.
You can read more on this topic, including additional quotes in yesterday’s Investor’s Business Daily
Further Reading on Future Trends
- The Trend Management Toolkit: A Practical Guide to the Future
- Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next
- The Industries of the Future
- The Future of the Professions: How Technology Will Transform the Work of Human Experts
- The Rise of the Robots – Technology and the Threat of Mass Unemployment