Trends in Online Advertising

FROM INTERRUPTION TO INTERACTION, online advertising has progressed quickly in the last few years, says Steve Nimmons.

Article first published by the BCS in July 2008

Online advertising has been with us since the earliest days of the internet and where eyeballs meet content, advertisers will be close by. The first web portals were (almost uniformly and tastelessly) bedecked with every imaginable flashing widget that might attract a valuable click-through. I will spare the early designers’ blushes but some sites would today come with health warnings for photosensitive epilepsy. Quality had to, and did, improve. Continue reading “Trends in Online Advertising”